Cell: 610-909-7437
Accomplished Entrepreneur with 15+ years experience in the Automotive
Industry. Proven track record of
innovative E commerce based business solutions and [MSOffice1]promotional campaigns. Experienced in purchasing, acquisition,
management and retail preparation for automotive retail sales. Extensive knowledge in recognizing wholesale/
market trends, budget forecasting with efficient use of capital, E commerce
business development with the design[MSOffice2] of several websites
including online purchasing and selling, designer of direct mail campaigns, web
based promotional sales, IP driven email customer promotions, banking and
credit analysis in retail automotive lending, management of employees and
interviewing experience, value added inventory cost analysis. Experience
includes on-line, auction and wholesale purchasing of inventory.
Industry-leading product presentation, both on-line and on site.
Proven experience in:
Market research and development Marketing and promotion[MSOffice3]
Sales[MSOffice4] Advertising[MSOffice5]
Inventory management Product
costing & analysis
Human resources and management E business commerce development[MSOffice6]
Customer up-selling Customer
relations[MSOffice7]
Internet retailing[MSOffice8] E purchasing and brokering Retail
display Identifying
industry trends
Brokering Building construction/management
PROFESSIONAL EXPERIENCE
Managed all start-up
operations for a new retail location over 20 miles from original store. Purchased
all inventory, recruited and managed a staff of 5 full time and 2 part time
people. Managed daily operations
including: management of capital,
overseeing of 2 million dollars of inventory and equipment, development of
marketing/advertising/promotional campaigns, and problem resolution in regards
to employee/budget/profitability or equipment sales, customer satisfaction, and
up-selling warranty insurance and financing.
·
Managed multi-million dollar building purchase, renovation and new system
development including the hiring and training of up to 8 employees with
licensing.
·
Built business
from vacant lot to a high of $6.3 million in annual retail sales.
·
Dealership was
profitable within 3 months of opening exceeding initial business forecast.
·
Created and
launched Selectcar.com utilizing multi-photo display. [MSOffice9] Designed and built company’s photograph studio. Maintained and hosted company web site and
e-mail via company-owned server.
·
Pioneered Internet
purchasing and retailing within automotive industry. Named Manheim Auto Auction
Top Ten Internet buyer and eBay PowerSeller.
·
Managed an
extensive internet advertising campaign[MSOffice10] via [MSOffice11]Cars.com and Autotrader.com
·
Achieved 37%
annual repeat customer sales.
·
Grew on-line
sales via eBay Motors up to an additional 11 units a month, representing a 21%
growth in monthly volume.
·
Conceptualized
and implemented internal transport business, reducing costs by $32,000 a year.
S. Shepard Werth Page
2
CURRY FORD SUBARU,
Lead Buyer/Preowned Manager August
1997 – March 1999
·
In charge of the
acquisition, reconditioning and pricing of all pre-owned inventory.
·
Managed and
maintained all media and advertising including point of purchase displays.
·
Attended industry
training seminars and courses.
Partner/Sole Operator September 1991 – August 1997
·
Created,
developed and maintained a separate wholesale entity of
·
Upon graduation
of June 1995, became a licensed professional and managed organization for five
years.
·
Created and
developed dealership website combined with innovative online selling
techniques.
·
Achieved over
$250,000 gross annual sales within one year.
·
Developed new
automotive reconditioning techniques and achieved superior product presentation
in the
EDUCATION:
College of Business & Economics
B.S. Marketing, 1995
[MSOffice1]Internet advertising
[MSOffice2]Unique Visitor and click stream tracking – web analytics
[MSOffice3]Location based web advertising – mobile commerce – text messages- IM as marketing tools
[MSOffice4]Face to face overcoming objections and closing
[MSOffice5]Internet keyword Classified ad specialist – Google Adwords, Yahoo (Overture) Google Ad sense
[MSOffice6]Using direct mail to drive web traffic -
[MSOffice7]Customer Relationship Management and CRM software expertise in data matching email addresses with cell phone
[MSOffice8]Using traditional media to drive web traffic
[MSOffice9]Web analytics tracked unique visitors via Google Analytics
[MSOffice10]Extensive experience in Google Adwords keyword buying and click trough tracking:
[MSOffice11]First used car dealer to upload data feed to Froogle which evolved into Google Base- Google Local Expert in data feed marketing - shopping content syndication